Brand Spotlight: Curvy Kate

Few lingerie brands today embrace hourglass women quite as proudly as Curvy Kate.

Curvy Kate started in 2006 with three small stores in London, England. Originally, they were intended to be a large cup bra supplier, but when they found a lack of variety in the market, the team made a defining decision: they would design large cup bras of their own. That was the moment Curvy Kate changed from a small chain in London to an established brand serving women both in the United Kingdom and the United States.

Now they offer sizes D-K in lingerie and swimwear with brands ranging between 28-44. They’re so committed to providing support for real curvy women that they don’t use professional models for their professional shoots. Instead, they select a real curvy woman from their annual Stars in a Bra competition. Some of their models are teachers, news editors, financiers, and receptionists. The only requirement is that they wear a D cup or larger. Their decision has paid off. They’ve won five UK Lingerie Awards, including “best marketing campaign” in 2012 and 2014.

On the website, Curvy Kate explains: “Curvy Kate is every one of us – she’s the girl next door, your sassy mate, your body-loving mum, and your confident work colleague. Curvy Kate isn’t made for just one person. It’s a curve celebrating, self-worshipping state of mind.” Here at Hourglass Lingerie, we quite agree with Curvy Kate’s take, so it’s no surprise that we’ve teamed up to provide their bras in our store.

At Hourglass, you can find Curvy Kate’s Princess CK6011. This plunge bra fills a gap that was missing in the industry, a good plunge bra that would allow women to wear plunging necklines while still offering them firm support. The three part underwire cup makes sure to keep your girls up and secure no matter what the day brings. Have a higher belly? That’s no problem with this bra. There’s an arched center panel to accommodate for your specific body shape.

Their most recent line is Scantilly, with larger cups than they’ve ever had before. Scantilly bras range from DD-HH (L in US sizing). But rather than large cups leading to a lacking in style, Curvy Kate’s Scantilly brand is as confident and sexy as anything they’ve ever made, possibly more so. Scantilly bras are truly a celebration of curvy Hourglass women. Among the Scantilly brand is their popular Surrender. This basque is a wonder with alluring feather embroidery and black straps. It hooks in the back and supports every upper body curve. This basque not only looks great but fits “like a second skin,” so naturally that the only thing you have to feel is the confidence it lends.

At Hourglass, we’re proud to carry Curvy Kate for any curvy women out there who want a bra that supports them and provides an oomph of style and poise. Call us today or come by our store for a fitting to find the perfect Curvy Kate bra for you.