Sports Bras are essential for every womens workout. Finding the proper fitting sports bra is the same and just as easy as mesauring for a regular bra. Use our Fitting Guide to help you with sizing. Size isn't the only thing you want to worry about when looking for the right sports bra. For maximum support, you want to choose a sports bra based off the type of physcial activity you will use it for. Sports bras are designed to minimize breast movement, alleviate discomfort, and reduce potential damage to breast ligaments. When you move during exercise, so do your breasts. This repetitive bouncing can stress, stretch and cause permanent damage the ‘Coopers Ligaments’, the connective tissue that holds up and maintains the shape of your breasts, and can cause your breasts to sag and droop. To avoid pain and overstretching the sensitive connective tissue, you should always wear a sports bra during exercise.