Then there’s the dreaded tagline. Companies don’t want to be accused of supporting ‘unhealthy lifestyles.’ We know it isn’t necessarily true that someone with larger breasts is overweight, but it’s a misconception that heavily impacts the fashion industry...and retailers. They may not want to spend the time and money required to defend the reason for offering plus-sized materials. There may be a concern of risking their image or contributing to the obesity epidemic. Yet another roadblock for the G+ cup.
Perhaps mainstream retailers don’t make anything higher than a G cup for these reasons, but don’t despair! There are definitely companies who want to help, by offering good bras that fit well and real support (and don’t look like something your grandmother would own).
Even better, there are places that even have fancy plus-sized lingerie, not something you’ll walk into a mall and find. Hourglass Lingerie is one such company where you can even schedule a fitting if you need. We even offer sizes up to an O cup, the newest size on the chart. After all, we’ve all had the experience of walking into a store and finding that the only cute bras are 3 sizes too small. We can promise that won’t happen when you stop by Hourglass.