Brand Spotlight: Anita

Brand Spotlight: Anita

Oct 13 2017 0 Comments anita nursing bras rosa faia sports bras

At Hourglass Lingerie, we offer the best large cup lingerie brands in the industry, because we’ve been there. We know how difficult it is to find quality large cup lingerie. Last month, we placed the spotlight on Goddess, our number one bestselling brand. Today, we’re here to talk about Anita, the brand Dawn calls our “largest, best-selling maternity lingerie line.”

Anita has been in business for over 130 years although, of course, the brand has changed over time. When the company first opened in Dresden, Germany in 1886 they were known for selling elastic braces and orthopedic body belts. Plus-size women (and men) were in vogue at the time, so the strong elastic material was an immediate success. They began selling corsets in 1900 and by 1930 were a major brand when it came to corsets and braces. It wasn’t until 1960, though, that Dr. Christine Weber-Unger found the potential for a niche: bras created specifically for pregnant women and nursing mothers, as well as women who had undergone breast surgery. Anita opened a line of nursing bras and over the next few decades, the brand spread through Europe and finally to the United States and Canada.

Anita 5034 Stone Polka Dots Nursing Bra

Today, Anita still focuses primarily on their line of nursing bras, with natural shaping and soft, gentle underwire to offer support, but not discomfort. All nursing bras offer adjustable straps and a discreet front flap for ease of nursing. They’ve branched out, however, to provide sports bras, swimwear, and a luxury Rosa Faia line, as well. The Rosa Faia bras are designed specifically for hourglass women who are busty, but not particularly tall. The microfiber material allows the breasts to breathe while providing firm support and comfort. They also offer soft, floral lace briefs to match the stylish Rosa Faia bras.

Anita 5527 Extreme Control Wire Free Sports Bra

Anita Active is perfect for the woman on the go. This sports bra hugs your curves with seamless microfiber material, and keeps your skin dry through net panels at the back of the bra. No matter how intense your workout, you can stay cool and dry with an Anita Active sports bra. Each bra is wirefree with side support panels to keep the breasts centered as you work out without causing chafing or discomfort. They’re stylish, breathable, and strong support for the morning workout or track meet.

Anita found their niche, and almost 60 years later, they’re still doing what they do best: providing quality lingerie support to pregnant hourglass women and nursing mothers. But it’s not just mothers who can benefit from Anita: if you like sports, if you’re curvy and petite, or if you just need a large cup bra with quality comfort and support, check out our selection. We offer Anita sizes A-J. Come by our store for a fitting and we’ll help you find the Anita bra that’s perfect for you.


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