Many lingerie stores have become victims of the Amazon effect, one of the most recent Lingerie Lingerie. A company that has been fitting and helping customers locally for over 28 years. This is becoming a trend in brick and mortar locations, and the only ones that can stop this is the consumer. Amazon has it's place in the retail world for sure, but it should never have a place in the lingerie world. If this trend continues in the direction it has taken the past few years, I can guarantee many lingerie stores that offer personal fittings and one on one customer service such as Hourglass Lingerie, will be a thing of the past. Where will you then get properly fitted, how will you know and understand and teach your little girls or nieces how a bra should look and feel? That the band should be snug, and the cups should not be overflowing, that the straps should not be digging into your shoulders, or your boobs sliding underneath the underwire. I am not saying all lingerie stores have sales associates with this type of knowledge or have been to fit schools to ensure you are getting the best possible support and lift to prevent your breasts from sagging in the future. I can however, give you my guarantee that when you step foot into Hourglass Lingerie you are going to be treated with the utmost respect and with welcoming arms and atmosphere, and you will walk out with a new found knowledge of how your bra should fit as well as a new love for your bra! Let's begin to care about local businesses again and the people that put their customers first, knowing that you and only you are our families life line. Let's begin to hault the Amazon effect and know their place in the retail world as well as brick and mortar companies.